Brand Equity
TNS reveals what drives the brand relationship and helps clients to optimise their marketing spend by identifying and evaluating the various influences on category and brand perception.
Our expertise in Brand Equity
TNS approaches brand equity research from the standpoint that sales result from two broad factors: the power in the mind and the power in the market.
A brand’s strength in the market place helps to drive its power in the mind but they are two distinctive arenas of value creation.
The TNS research approach links both arenas to sales and provides a holistic view of brand performance, demonstrating the extent to which a brand is achieving its ambition.
Specialist Brand Equity solutions
TNS offers a wide range of world-class specialist solutions, including:
BPOTM - a solution which helps clients optimise their media mix through understanding how communications affect the brand-consumer relationship, both rationally and emotionally.
The NeedScope SystemTM - a qualitative and quantitative market research system that uses emotion as the basis to understand and track a brand’s power in the mind
FutureViewTM - a proprietary model of future influence that allows clients to identify the people who will shape the future of their market.
Conversion ModelTM - a psychological model of consumer behaviour that helps brand managers measure the strength of the relationship between consumers and brands.
TNS can help you allocate your marketing resources effectively by allowing you to increase your understanding of brand influences.
Downloads
Our global insight brands
These solutions are part of this Area of Expertise
- BPOTM - brand equity research
- NeedScopeTM - understanding emotion
- FutureViewTM - identifies future shapers
- Conversion ModelTM - commitment measurement
