Launch eValuate™ – sales forecasting & launch optimisation
Launch eValuate is a unique sales forecasting approach which offers detailed scenario planning to optimise a product launch or line extension.
The best guide to diagnosing market success or failure
Launch eValuate provides more accurate sales volume estimates than traditional simulated test markets by considering the potential for a new product at an individual level - consumer by consumer and purchase occasion by purchase occasion.
As the ultimate stage of our Innovation Journey, Launch eValuate addresses all of our clients forecasting needs, helping them identify the real winners and weed out the marginals.
For accurate sales forecasting, individuals really matter
Our expertise in sales forecasting
Our fully-integrated micro model enables clients to evaluate and optimise their marketing plans at a more granular level, which improves actionability.
Launch eValuate takes account of the different ways consumers find out about new products (including Word of Mouth and the retail environment), to deliver forecasts that are relevant to the modern marketing environment.
It provides our clients with tighter targeting on key consumers - where they shop, is digital media an efficient way to reach them - and better guidance for maximising return on innovation investment.
Launch eValuate offers the most rounded view of a product's likely potential in the grocery market
A global insight brand
Launch eValuate is being successfully used by many of the world’s leading FMCG companies. It can be applied globally to any packaged good category, whether for new product launches, line extensions or re-launches.
